MARKET ACCESSRegulatory approval does not guarantee reimbursement or commercial success.To achieve market access with the optimal reimbursement price we will design the right strategy for you. Whether you need advice on your entire strategy or swift thinking on a discrete issue, our expertise in price and reimbursement strategies can be of help. From market research to strategy implementation, you'll receive full support and gain a better understanding of how to correctly position your technology for reimbursement acceptance. In order to manage the wealth of information needed for market access activities, we provide you with a comprehensive “value dossier”. This dossier contains all the required information to support the whole spectrum of the market access strategy. The value dossier includes: 1) Market Assessment: We explore the market with the purpose of identifying unmet clinical needs, and predict the overall value of a product capable of fulfilling those needs. 2) Product Positioning: By combining a deep understanding of the market and the available scientific evidence, we determine a product’s ideal place in the market, where its value is the highest. 3) Value-based Pricing: using qualitative and quantitative pricing studies we help you make informed decisions for pricing your product. 4) Payer Strategy: By understanding the objectives of decision makers at government agencies we derive the "willingness to pay" from the payer perspective. This enables you to best position and negotiate optimal reimbursement for your product. |